Nikita Shigov

Spearheaded the build-out of the startup's Asia operations, successfully scaling the affiliate network across 5 countries and doubling company revenue.

Secured and managed partnerships with global brands including Marriott, Shopee, KLM, and HBO, significantly expanding market reach and revenue streams.

Developed and implemented a comprehensive partnership strategy from scratch, optimizing CPA/CPS flows and enhancing retention and traffic quality across key verticals.

Directed BD and tech teams, overseeing Kanban workflow, KPI setting, and CRM supervision to boost the effectiveness of affiliate programs.

Delivered keynote presentations at industry-leading events like TikTok for Business APAC Affiliate Summit, Performance Growth Summit KL, and Affiliate Grand Slam Dubai, enhancing brand visibility and thought leadership.

Rebuilt the affiliate acquisition strategy, significantly improving ROI and traffic quality through advanced analytics using Appsflyer and Adjust.

Scaled new partner onboarding processes, optimizing CPI campaigns and contributing to a 15% increase in affiliate network growth.

Launched a marketplace product that successfully connected advertisers with designers, streamlining creative workflows and enhancing campaign efficiency.

Supervised a team of affiliate professionals, setting clear KPIs and ensuring effective task management to meet strategic objectives.

Developed and executed strategies focused on recruiting new affiliate partners and driving sales, expanding the network's reach and revenue streams.

Managed over 20 top advertiser accounts across diverse verticals including E-commerce, Finance, Games, and Gambling, driving significant campaign performance.

Increased client retention by 20% through data-driven optimization of CPA/CPM campaigns, enhancing advertiser satisfaction and loyalty.

Successfully launched a Loyalty Program for affiliates, boosting engagement and strengthening direct advertiser partnerships.

Analyzed campaign statistics and optimized performance across CPI, CPC, CPM, and CPA models to maximize ROI for clients.

Actively participated in affiliate conferences such as AW and White Nights, fostering industry connections and staying abreast of market trends.

Negotiated terms and signed Insertion Orders (IOs) for advertising campaigns, ensuring contractual clarity and compliance.

Coordinated effectively with designers to create compelling advertising creatives that aligned with campaign objectives and brand guidelines.

Planned and executed advertising campaigns primarily on a CPA (Cost Per Acquisition) model, focusing on performance-driven outcomes.

Continuously optimized current ad campaigns, analyzing performance data to improve efficiency and achieve client targets.

Managed client communications to ensure smooth project execution and address any campaign-related inquiries or adjustments.

Provided comprehensive support for end-to-end marketing research projects for prominent global brands including Bosch, McDonald's, Siemens, and Heinz.

Designed and rigorously tested questionnaires, ensuring data accuracy and relevance for research objectives.

Conducted statistical data analysis using Excel, transforming raw data into actionable insights for client reports.

Prepared detailed client reports and presentations, effectively communicating research findings and recommendations to stakeholders.

Ensured smooth project delivery through meticulous consulting, thorough documentation, and proactive stakeholder communication.